A Sheffield Lad.
A Gap in the Market.
A Bloody Good Idea.
The real story behind Sheffield Confectionery — told straight, no fluff.
Sheffield Born. Market Spotted. Job Done.
Craig has never left Sheffield. He's never needed to. He's a Sheffielder — born, raised, and proud of it. He worked at the Bassetts factory in Sheffield, where Liquorice Allsorts and Jelly Babies were invented, surrounded by the smell of liquorice and the clatter of production lines that had been running for over a century.
When Craig started looking at selling British products online, he noticed something that everyone else had missed. Every British expat shop, every online hamper company, every "taste of home" business was targeting the United States. America, America, America. But there are millions of British expats all over the world — Australia, New Zealand, Canada, Singapore, Dubai, South Africa — and almost nobody was properly serving them.
"Everyone was chasing America. But British expats are everywhere — and they all miss home just as much. That's the gap nobody else was filling. That's the gap I spotted."
Wherever British people have settled — Auckland, Sydney, Toronto, Singapore, Dubai — they still think about Henderson's Relish, still miss proper Bassetts sweets, still can't find a Simpkins tin anywhere. That homesickness doesn't change with the postcode — and the craving is just as real for anyone who's ever eaten a Jelly Baby, dunked a Hobnob, or shaken Henderson's over their chips. Craig had something nobody else had: a genuine, personal connection to the products themselves.
Working at Bassetts isn't just a job on a CV. It means you understand what makes Sheffield's confectionery different. You know the history — that Liquorice Allsorts were invented by accident in 1899, that Jelly Babies were called Peace Babies after the First World War. You know that Henderson's Relish has been made in Sheffield since 1885 and that no imitation comes close. That insider knowledge goes into every bundle we pack.
Sheffield Confectionery was built on a simple insight: spot the gap, know your products, serve the people nobody else is serving. Craig started with New Zealand and Australia — but British food fans are everywhere. Expats who miss home. Curious foodies who've heard about Henderson's. Anyone who wants the real thing. So now we ship worldwide. Craig is still in Sheffield. The products still come from Sheffield and South Yorkshire. And every mystery bundle that leaves South Yorkshire carries a piece of the city Craig has never had reason to leave — because he's too busy sending the best of it to people who love it.
Shop Our Hamper BundlesSheffield
We Did the Maths So You Don't Have To
A single box of Yorkshire Tea can run $13 in the US. A bag of wine gums $6. A bottle of Henderson's Relish up to $14. Buy a handful of British favourites separately and you're easily looking at $30–40 before shipping even gets added.
Our themed bundles give you genuine British products, handpicked and packed by hand in Sheffield, with free worldwide shipping included — for less than the cost of buying them one by one.
bought separately
bought separately
bought separately
8 classic sweets + free shipping
"Yorkshire Tea alone can cost $13 over here. Our hampers give you that plus 7–9 more Sheffield favourites — free shipping included."
Sheffield: The Birthplace of British Confectionery
Most people don't know that Sheffield is responsible for some of Britain's most iconic sweet treats. Here's the heritage we're so proud to share.
Bassetts Liquorice Allsorts
Created entirely by accident in Sheffield in 1899 when a Bassetts salesman dropped his samples tray. The buyer loved the mixed-up result and the Allsort was born. Made in Sheffield for over 120 years.
Bassetts Jelly Babies
Originally called "Peace Babies" to mark the end of World War One, Jelly Babies were created at the Bassetts factory in Sheffield. They've been a British icon ever since — and they're still Sheffield made.
Simpkins Travel Sweets
Founded in Sheffield in 1921, Simpkins have been filling their distinctive tins with high-quality boiled sweets for over a century. Their travel sweet tins are one of the most recognisable things in British confectionery.
Maxons Yorkshire Mixture
A classic assortment of old-fashioned boiled sweets, Maxons have been producing their Yorkshire Mixture in and around Sheffield for generations. A true taste of the traditional sweet shop.
Henderson's Relish
Sheffield's most fiercely guarded secret. This distinctive orange bottle has sat on Sheffield dining tables since 1885. Vegan, milder than Worcestershire sauce, and absolutely irreplaceable. You can't get the real thing outside Sheffield — unless you order it from us.
Henderson's Chop Sauce
The slightly spicier sibling of Henderson's Relish, Chop Sauce is less well-known but equally beloved by Sheffield people in the know. Another Sheffield icon that's almost impossible to find outside South Yorkshire.
Orange & Black:
The Colour of Sheffield
Our orange and black branding isn't accidental. It's a direct tribute to Henderson's Relish — that famous orange bottle with the black label that's been a Sheffield institution since 1885.
In Sheffield, if you see orange and black, you think Hendo's. You think home. You think of kitchen tables and Sunday roasts and the distinctive smell of Sheffield's most iconic condiment being shaken over your chips.
When we designed Sheffield Confectionery, we wanted every Sheffielder who saw our packaging to immediately feel something. That warmth of recognition. That sense of home.
It's also a reminder of our promise: everything we sell is as Sheffield as those colours. Authentic, distinctive, and impossible to replicate anywhere else in the world.
Ready to Get Your British Favourites?
Four bundles. You choose what goes in. Genuine Sheffield products delivered worldwide — free shipping on every order.